Selah.
Branding/Art Direction
Founded in 2021, Selah. Fertility was created to address the widespread challenge of "unexplained" miscarriage and infertility.
The visual branding of Selah. is designed to reflect the warmth, hope, and individuality at the heart of its mission. Drawing inspiration from nature, the logo and colour palette—soft greens, warm earth tones, and neutrals—evoke a sense of calm, growth, and renewal, reinforcing the brand's focus on a holistic and personalised approach to fertility.
2021
New York
The period.
The punctuation mark.
The full stop.
Selah. is a brand that doesn’t hold back.
Bold, direct, and unapologetic, she’s here with a powerful message. Information is never hidden or hard to find—everything is right there,
clear and accessible. Selah. is making her statement, her point.
So we should give her one.
I carried on with the story of
the period (fullstop), seeing it as a symbol of the circular shape—one
of the most organic forms in the
world. I wove narratives about
embryos, cells, and even the cyclical nature of life itself.
