Adidas Predator

Designing the art direction for the Adidas Predator 2021 campaign was all about capturing the raw intensity, innovation, and edge that the Predator series has long been known for. This iteration of the Predator was designed with precision in mind, so the campaign needed to visually communicate not just the performance of the shoe, but the power and impact of their signature "Demonskin" rubber elements on the upper, designed to enhance control and precision.