Ableton Push
Art Direction/Brand Design/Web design
Ableton has long been a leader in music technology, known for creating tools that inspire creativity and enhance music production. Their flagship product, Ableton Live, has built a loyal following among musicians and producers, cementing the company’s reputation as a pioneer.
After a seven-year wait, the latest Ableton Push controller arrived, offering new features and improved integration, further fueling excitement among users and reinforcing Ableton’s commitment to innovation.
Art Direction & Design: created alongside Wout Trippas
Website: created alongside Hazel Ryalls
Photography: Elizabeth Carababas
Video: Moniker Media, Lynden Williams + Micha Kirch
2023
Berlin / L.A
Push
Push represents my most significant works to date,
a creative project led by Wout Trippas and myself. Together,
we explored a diverse array of narratives, seeking to convey
them through thoughtful art direction and design. Our
process involved a deep exploration of emotions, physical sensations, and the essence of what music-making is
- with the aim of translating these concepts into
compelling visual experiences.
The Nook
A sanctuary where making music feels like an escape,
tucked away in the corner of someone's home, with soft light
spilling from a lamp beside their favorite armchair. Here, the gentle hum of a guitar and keyboard fills the air, while vinyl records and
old sheet music line the walls, each piece holding memories
of past creations.
We decided to try and capture this feeling.
In this space, time seems to
disappear as the music
flows freely, surrounded by a comforting sense of warmth
and inspiration. It's a haven where creativity thrives, and the
world outside fades away.
The scope of the Push project is extensive, making it difficult to encompass all creative elements
within a single page. For a more
detailed view of the website,
click here.
